Case Study: How we Profiled Mirvac's Target Office Tenants to Help Inform the Office Leasing and Development Strategy at 90 Collins St

90 Collins Street is an A grade office tower, located at the prestigious “Paris” end of Collins Street. It offers 21 floors of workspace with ground floor retail and basement parking, across a total of 21,308 square meters. The building’s prime position ensures immediate access to public transport, as well as the best of Melbourne’s dining, arts and culture. worked closely with Mirvac to:

  • profile the type of people that work for the companies and industries being targeted, to help inform the asset repositioning and office leasing strategy;
  • define and analyse the surrounding trade area, to review the supply and demand of people, infrastructure, retail businesses and services within the local area; and
  • using propella’s proprietary artificial intelligence model, make predictions on the highest & best retail uses to help Mirvac enhance amenity for office workers and establish sustainable retail businesses.

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