Our Solutions

Solving complex location-based problems with AI-powered insights.

The propella.ai Platform

Commercial

Office Tenant Analysis & Forecasting

Forecasting the growth of different types of businesses in an area.

Office Tenant Predictive Analytics

Predicting the movement and growth of commercial businesses within an area.

Office Worker Profiling

Profiling office workers to identify who these people are, what they think and how they behave.



Retail

Retail Customer Profiling

Profiling the movements, behaviours, needs, values and spending habits of visitors to a retail precinct.

Retail Tenant Analysis & Forecasting

Forecasting the growth of different types of retail businesses categories within an area.

Retail Tenant Predictive Analytics

Predicting the movement and growth of retail businesses within an area.

F&B Venue Analysis

Analysing the type of cuisine, rating and pricing of popular venues within an area.

Highest & Best Use Recommendations

Using historical and forecast data across both demand (residential, worker and visitor populations, including retail expenditure across segments) and supply-side (existing competition and planned development), derive projected revenue and provide recommendation on retail mix for a precinct.

Residential

Residential Forecasting

Forecasting residential population growth and the demographic of these populations.

Resident Customer Profiling

Analysing the residents of neighbourhoods surrounding a proposed development, including attitudes and spending habits.

Liveability

Analysing the social amenities required to create livable developments and space.

Accommodation & Tourism

Accommodation Analysis & Forecasting

Identifying and forecasting the growth in accommodation within an area, including number of tourists and length of stay.

Tourist Customer Profiling

Identifying and profiling tourists visiting a precinct, including approximate home locations, shopping attitudes and behaviours.

People Movement & Transit

Visualising how people travel to, from and around a particular location.

Platform Capabilities

Commercial

Building Occupant Profiling

Geo-fencing a building or precinct, using our artificial intelligence to separate workers from visitors, and profiling the workers in terms of travel, movement, demographics and psychographics (values, habits, attitudes).

Services/Amenity Needs Analysis
Assessing the service and amenity within the catchment surrounding a commercial building, in the context of the needs of the building occupants (workers).

Office Tenant Analysis & Forecasting
Using predictive analytics to forecast the growth of commercial businesses (by category) within a defined area.

RETAIL

Retail Catchment Derivation

Using movement data for the customers identified within a precinct/location, density analysis is used to identify the appropriate catchment area.

Customer Profiling

Tagging customers with consumer profiles (Helix Personas), and analysing who these customers are, what they think, and how they behave.

Food & Beverage Analysis

Analysis F&B supply within a catchment, including breakdowns by category, cuisine type, social rating, and price point.

Expenditure Analysis & Forecasting

Analysis of the retail expenditure for the defined catchment area, broken down by market segment and expenditure categories.

Supply & Demand Forecasting

Forecasting business supply and market segment demand variables for future timeframes.

Highest & Best Use Recommendations

Using our artificial intelligence model that analyses all demand and supply variables for a catchment and provides recommendations on highest and best use retail categories.

Residential

Resident Profiling

Analysing the residents of neighbourhoods surrounding a proposed development, including attitudes and spending habits.Residential Forecasting

Forecasting residential population growth and the changes in demographics for these residential populations.Social Infrastructure Recommendations

For large-scale residential developments, our artificial intelligence model will analyse the social infrastructure for the development catchment and provide assessment of the services that are in over- and under-supply.

Accommodation & Tourism

Tourist Analysis & Profiling

Expenditure Analysis & Forecasting

Tourism Predictive Analytics


People Movement & Transit

Foot Traffic Patterns & Heat Maps

Visualisation and quantification of foot traffic within a defined area and time period(s).Event Analysis

Impact analysis of an event (e.g. sporting event, organised event, holiday period, etc.) on foot traffic a catchment area.Any Defined Location/Area

Ability to conduct this analysis for any defined location or area (subject to availability of data for the specified time period).

BaCK to Top

Our Technology

HYDRA - GEO-SPATIAL DATABASE

The foundation of the platform is HYDRA, our core database that houses the terabytes of data we have acquired over the past year. The database is optimised for running large, complex queries on the big data sets across space and time dimensions.

BUILDING OCCUPANT PROFILING

Our Building Occupant Profiling product offering has been developed over the past six months. Using anonymised people movement data linked to consumer profiles, we geofence a commercial precinct and provide unparalleled insights into who works there, how they use the area, their attitudes, values and beliefs, and whether the surrounding catchment for the precinct is meeting the needs of the workers.


MIXED-USE DEVELOPMENT

Our original AI-powered product, GLORIA, is currently being upgraded to encompass the additional data sets that we now have available to provide even more sophisticated analysis and recommendations for the best and highest use services for a retail space.  


SOCIAL INFRASTRUCTURE & LIVEABILITY ASSESSMENT

We are currently developing a model that will provide assessment and recommendations for best and highest use social infrastructure services (e.g. child care, green space, kindergartens, playgrounds, etc.) for a planned development, based on the needs of the residents within the subject site and the surrounding 20-minute neighbourhood and existing (and planned) services and amenity.

The propella.ai platform is a continuously evolving data science workbench upon which we construct our product offerings, and can run custom analytics for specific client engagements.

Our Technology

HYDRA - GEO-SPATIAL DATABASE

The foundation of our platform is HYDRA, our core geo-spatial database that houses the terabytes of data we use to run all of our analysis. The database is optimised for running large, complex queries on the big data sets across space and time dimensions.

MIXED-USE DEVELOPMENT

Our platform derives the trading catchment for a development precinct, analyses the market segments within the catchment (residents, workers, and visitors), and then uses demand and supply-side data and our artificial intelligence capabilities to provide recommendations on highest and best use services for the development/precinct.

BUILDING OCCUPANT PROFILING

Our Building Occupant Profiling product offering has been developed over the past six months. Using anonymised people movement data linked to consumer profiles, we geofence a commercial precinct and provide unparalleled insights into who works there, how they use the area, their attitudes, values and beliefs, and whether the surrounding catchment for the precinct is meeting the needs of the workers.

SOCIAL INFRASTRUCTURE & LIVEABILITY ASSESSMENT

Our platform analyses the social infrastructure present within a catchment (across 30+ categories, e.g. child care, green space, kindergartens, playgrounds) and uses our artificial intelligence to compare the catchment to other comparable neighbourhood areas and generate recommendations for best and highest use services.

The propella.ai platform is fully developed and hosted on Microsoft's Azure cloud platform.  propella.ai is a proud member of the Microsoft Start-up Program.

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