Truly understanding the people using your property asset allows you to tailor your site accordingly. propella.ai uses unique data insights to help you get to know your target market, to support your planning and development strategies.
For property professionals, it is vital to have a deep appreciation of who the people are that are actually utilising your buildings. Decision-making around building development, leasing and sales should be dictated by customer preferences, so knowing and understanding them is crucial.
Our insights reports deliver deep customer profiling and location intelligence through the use of big data and artificial intelligence.
Each report is individually prepared by our property experts, who work closely with our data scientists to deliver actionable property insights rather than drowning you in data.
Utilise geospatial data to make informed property decisions.
Analyse consumer traits to refine leasing and marketing strategies.