Truly understanding the people using your property asset allows you to tailor your site accordingly. propella.ai uses unique data insights to help you get to know your target market, to support your planning and development strategies.
VIDEO: Office worker profiling overview
Get to know your tenants and customers as people to understand what makes them tick.
For property professionals, it is vital to have a deep appreciation of who the people are that are actually utilising your buildings. Decision-making around building development, leasing and sales should be dictated by customer preferences, so knowing and understanding them is crucial.
Get to know your target market using our customer profiling technology, which can reveal:
What demographic cohort your customers belong to
Customer values, attitudes and behaviours
How your customers engage with the area around your building
The community in which they live, and commute from
Your customer spending habits
We give you the actionable insights so your team can make the right call.
Our custom reports provide deep customer insights and location intelligence through the use of big data and artificial intelligence.
Each report is individually prepared by our team of expert data scientists and property analysts.
We’ve worked with Australia’s largest institutional property investment and development companies.