Mixed Use Developments blend residential, office, retail and other uses into a single location, aiming to integrate these uses both physically and functionally. Determining the appropriate uses for a location can be challenging. To support your development strategy, you need a sound understanding of the unique commercial ecosystem in which your site is located, which customers to target and which uses will drive success.

We’ve worked with Australia’s largest institutional property investment and development companies.

For Development Managers

Leverage customer insights about your future residents and office tenants to help you: 

  • Curate the right retail uses for your mixed use development;
  • Design resident amenities, services and programs to attract future residents;
  • Locate future residents across the city that match your profile, to target in your sales, leasing and marketing campaigns;
  • Understand your target office tenants as people and think of them as customers;
  • Make better informed decisions on your office development and leasing strategy, delivered in a highly visual format to support your leasing and marketing campaign to target and secure tenants.

BTR Showcase Video

Learn about how we identify and profile future Build To Rent customers for property developers.

Office Tenant Profiling showcase video

Our Office Tenant Profiling solution identifies and profiles office tenants for asset owners, and analyses how and when their offices are being used.

Customer Insights

Leverage invaluable information on your future office workers and residents including:

  • What type of people they are (demographic profiling)
  • Their values, attitudes and behaviours (psychographic profiling)
  • Where they go during the day (people movement analysis)
  • Where these future residents and workers currently live across the city (home location analysis).

Location Intelligence

Location Intelligence

A trade area is defined for the development site and detailed analysis of the commercial ecosystem within the trade area is undertaken. We then determine highest and best retail uses that will bring benefit to your future residents, office workers, the surrounding community and help create sustainable retail businesses. We examine

  • Development activity
  • Who are the existing Residents, Workers and Visitors
  • Retail supply, including detailed Food & Beverage analysis
  • Retail supply & demand analysis, to identify highest and best use retail services for the trade area

Liveability Assessment

How do you assess the 'liveability' of your site, when looking at access to services and amenity within the local area? How does your site measures up against all other residential sites, in terms of walkability, public transport options, access to parklands and green space, local schools, healthcare services and shopping within the area?

Leverage a tool that can score any residential site by ranking it across the liveability features against all other residential sites within the greater city. These insights can assist with marketing activities for your site, and identify services and amenity for your development that could be considered to improve the liveability for both your future residents, and the local community.

We have partnered with CoreLogic Australia who are now using the propella.ai liveability platform to provide insight to consumers when house hunting on real estate listing and research site, onthehouse.com.au. Visitors to onthehouse.com.au can see the local area liveability ratings on more than two million Greater Melbourne properties, regardless of whether they are currently on the market or not. 

Read more about our partnership with CoreLogic and propella's liveability ratings.

Make smart, data-led decisions about property development and asset management