Data solutions & analytics for property professionals.
Utilise the power of big data and AI to uncover intelligent customer and location insights that maximise asset value for your properties.

We’ve worked with Australia’s largest institutional property investment and development companies.

Better understand your city, precinct and asset

By increasing the value your assets provide to those who use them, you can increase the value of the assets themselves.

Whether your asset is an office building, a build to rent development, a retail precinct or a community asset, the right data can provide unparalleled insights to inform how you plan for and manage your properties.

propella.ai's ai-enabled analytics tools and property data solutions can help you:

Better understand your customers
Learn how your asset is being used
Understand the area around your asset
Get the retail right within your asset

View your asset and customers from every angle

We provide property data & analytics solutions across multiple sectors to maximise asset value - whether you're looking to optimise an existing asset or planning a new development.

Customer profiling: Uncover detailed insights about the movements, habits & preferences of your customers and tenants.
Location Intelligence: Understand the local commercial ecosystem & how customers use it.
Retail Analysis: Review existing retail offerings around your asset or development to identify supply & demand gaps.
People Movement: Understand when and how people move through a trade area or public space.

Valuable insights, no matter your objective

How does your asset fit into the environment around it? Utilise smart data and AI to get to know your customers, how they use your asset, and even the details and movements of the precinct in which it sits.

Office Buildings
Build to Rent
Shopping Centres
Community
Mixed-use Developments

propella.ai delivered deep insights about our target office tenants and trade area that will help inform our building design, amenity & services and leasing strategy going forward for the development of 600 Lonsdale Street.
At V-Leader, people are at the heart of everything we do and our aim is to create a place of the highest quality that will enrich both individual lives and entire communities.
Sam Fisher
Senior Development Manager, V-Leader

OFFICE ANALYTICS PLATFORM

Introducing

Subscribe to instant, up-to-date insights on commercial buildings and precincts that enable your teams to make smart, data-led decisions.

Always stay one step ahead

The commercial office environment is constantly evolving. Specifically, the recent adoption of hybrid and remote working has changed how office space is utilised, altered the commercial ecosystem, and created new challenges for commercial property professionals.

The pressure is on property teams to correctly position their assets and developments, create the right customer experiences, attract and retain office tenants, and, ultimately, drive asset value.

propella.office is a cloud-based software service that provides access to unprecedented insights into office building workers, and the trade area that is servicing those workers.

Using targeted, real-time data and AI, propella.office gives Asset, Development, Acquisition, Customer Experience and Marketing Managers the competitive edge when assessing, strategically positioning, leasing and managing their properties.

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The insights you need, when you need them

Worker Activity allows comparison of worker activity levels between office buildings and the CBD average, irrespective of building size and vacancy level.
Home locations derives the approximate home locations of workers to better understand commute modes and times and assess the accessibility of your building in comparison to competing buildings
Psychographic analysis links Roy Morgan's Helix Persona profiles to the office buildings' worker cohort to determine their attitudes and preferences.
Demographic analysis generates a demographic profile of building workers to determine details like age and income levels
Worker movement identifies popular nearby retail precincts, public transport nodes and public spaces being frequented by workers from a building to help inform retail strategies and ground floor lobby designs.
Trade area defines a 7-minute walking trade area around all building assets to determine main industries, key hotspots, and identify local residents.
Retail analytics provides insights on over 30 different retail categories in your trade area to help you plan your retail strategy.