How it began

Meet the founders

Whitney leaning against a railing on a downtown street

Founded by self-professed data nerds Gus McLennan and John Ward, was conceived on a question: How could we use maths and data to improve decision making within the property industry?

Other industries have used advanced analytics techniques and artificial intelligence for years, but the property industry has been slow to adopt these capabilities. is changing that. We use big data and artificial intelligence, combined with deep and complementary industry experience, to help the property industry solve complex location-based problems.

Our Team

Meet our propella-heads.

  • Alistair Toms

    Data Analyst

    Alistair has a Bachelors degree in Mechatronic Engineering and is responsible for generating custom insights for clients. He also assists with creating pipelines for's data ingestion, cleaning, validation, and maintenance.

  • Andrew Fyfe

    Senior Property Analyst

    Andrew has completed a Bachelor of Business and a Graduate Diploma of Valuations and has been working in the property industry for over 10 years, in both the public and private sector. Andrew’s role is to gain a deep understanding our's client’s needs; help our data team source the requisite data; and then analyse and interpret the data we present to our clients.

  • Aryan Jain

    Graduate Data Scientist

    Aryan is a Master of Business Analytics graduate from Monash University with a strong passion in creating business solutions with data. Aryan works on client delivery and creating and improving existing models and new data science techniques.

  • Callan Cameron


    Callan is a property professional with 20 years of asset and development management experience across the office, retail and residential sectors, specialising in precinct development and repositioning existing assets.  Callan brings a deep understanding of the property industry and the needs of our clients, having previously worked at Charter Hall, Macquarie Bank and Walker Corporation where he was responsible for developing, leasing and managing Collins Square, a 240,000sqm commercial development.

  • Connor Dixon

    Property Analyst

    Having graduated with a Bachelor of Property and Real Estate and a Bachelor of Commerce majoring in Marketing, Connor’s role at is working in conjunction with the data team to interpret and analyse the data to provide insights and observations to our clients.

  • Eduardo Rivas

    Head of Technology Operations

    Eduardo has a degree in Mechatronic Engineering and possess vast experience in Management Consulting and Technology Implementations. He is responsible for helping design, build and deliver’s innovative technology products, using a range of Data Science solutions.

  • Georgie McLennan

    Head of Culture and Experience

    Georgie is responsible for helping maintain a positive energy in the team, through regular check-ins, social events, business events, retreats as well as carrying out some of the more traditional HR functions. Georgie is the Mum.

  • Gus McLennan

    Co-founder & Managing Director

    Gus has over 20 years of experience working within the IT industry, primarily in strategy, business engagement and project delivery. In 2018, Gus founded after identifying that the property industry was under-served in data-driven, evidence-based insights and advice

  • Jayson Browne


    Jayson works alongside the data, product and marketing teams to research, design and implement customer-centric solutions across's various touch points.

  • Jeff Tan

    Junior Software Engineer

    Jeff is studying his Bachelor of Computer Science at RMIT University. Jeff assists with developing and maintaining the platform.

  • Mahesh Kothamali

    Data Architecture Engineer

    Mahesh has a Computer Science degree and a Masters degree in Information Technology. He is responsible for the sourcing, assessment and ingestion of all new data sets identified by the team.  Mahesh also maintains and optimises all the cloud infrastructure services that support the platform.

  • Matt Molony

    Lead Data Scientist

    Coming from a strong Applied Mathematics and Engineering background, Matt is responsible for working intimately with our data science team-planning, designing, and building mathematical models that have tangible business outcomes for

  • Navaneeth Rajagopalan

    Software Engineer

    Nav has a Master’s degree in Data Science and a Bachelor's degree in Computer Science. Nav is responsible for developing and maintaining the platform.

  • Peter Lalor


    Peter is the Chairman of With a background in accounting, finance and technology, and a track record of building sustainable businesses, Peter’s primary focus is now advising entrepreneurs on how to best launch, operate, and grow their businesses.

  • Vincent Taneli

    Data Engineering Intern

    Vincent has a Bachelors degree in Computer Science, majoring in Data Science and Business Information Systems. Vincent assists with data ingestion and validation, and developing dashboards for

  • yi-Xiang Chee

    Data Engineer Intern

    Chee is currently finishing up his Bachelors degree majoring in Data Science at the University of Melbourne. At, he assists with data engineering, building a data lake for BlueRock.

Ready to gain the competitive edgeand maximise the value of your assets?