Founded by self-professed data nerds Gus McLennan and John Ward, propella.ai was conceived on a question: How could we use maths and data to improve decision making within the property industry?


Other industries have used advanced analytics techniques and artificial intelligence for years, but the property industry has been slow to adopt these capabilities. propella.ai is changing that. We use big data and artificial intelligence, combined with deep and complementary industry experience, to help the property industry solve complex location-based problems.

Our Mission

To be Australia’s leading geo-spatial analytics company, providing the most sophisticated analysis and insights to the property industry. We use big data and artificial intelligence, combined with deep and complementary industry experience, to take on Australia, and then the world.


Meet The Team

Gus McLennan

Co-founder & Managing Director

Gus has over 20 years of experience working within the IT industry, primarily in strategy, business engagement and project delivery roles.  He is a self-confessed “data nerd”, with an analytical persona. In 2018, Gus left the corporate world to found propella.ai after identifying that the property industry was under-served in data-driven, evidence-based insights and advice that better inform location-based decisions.

John Ward

Co-Founder & Chief Data Scientist

John is a data scientist professional with over 20 years experience in all facets of data analysis, mathematics, statistical analysis, machine learning and artificial intelligence. He has worked across a diverse set of industries using applied mathematics and data science practices to solve commercial problems. John joined propella.ai in 2018 as Director and Chief Data Scientist. He is responsible for managing the team of data scientists and analysts, and delivery of analytics for both product development and consulting engagements.


Peter Lalor

Chairman

Peter is the Chairman of propella.ai. He is also managing director of BlueRock Australia, a professional services firm, and the 100 Burgers hospitality group. With a background in accounting, finance and hospitality, and a track record of building sustainable businesses, Peter’s primary focus is now advising entrepreneurs on how to best launch, operate, and grow their businesses.


Cal Cameron

Sales Director & Property Advisor

Callan is a property professional with 20 years of experience across the commercial, retail, residential and hospitality sectors. Specialising in precinct development and repositioning of existing assets, Callan’s passionate about creating vibrant, people-focused places that meet the needs of companies, communities and government as well as the commercial imperatives of developers and landlords. Callan brings a deep understanding of the property industry and the needs of our clients.  He heads up the sales and client management functions for propella.ai.



Ella Morse

Chief Financial Officer

Ella has been with BlueRock (propella.ai’s parent company) since its inception in 2008.  An accountant by trade, Ella is responsible for finance operations across the BlueRock group, including propella.ai.


Matt Molony

Data Scientist

Matt joined propella.ai as graduate after completing degrees in Engineering and Science (Applied Mathematics). Among his many responsibilities, Matt is developing predictive models and integrating them into propella’s product architecture.



Jarrad Rinaldo

Data Scientist

Jarrad works full time at propella.ai while completing a degree in Analytics. He is responsible for applying various statistical modelling  techniques to solve complex problems.


Eduardo Rivas

Data Analyst

Eduardo has a degree in Mechatronic Engineering and Diplomas in Project Management and Business. He is responsible for requirements definition, data analysis, and data visualisation.


Christina Cooper

Operations - Finance

Christina is an accountant who heads up Group Compliance for BlueRock. For propella.ai she oversees all financial operations, including payables, receivables and payroll.


Akash Sivaji

Database Administrator

Akash has a degree in Engineering (Electronics & Communication) and is about to finish a Masters in Data Science. He was responsible for the design and build of propella’s HYDRA geo-spatial database within our Azure cloud platform, and currently manages the optimisation and maintenance of the ever-growing database.


Jai Dang

Software Engineer

Jai a degree in Technology - Computer Science Engineering, and is currently studying a Masters in Data Science.  Jai is currently responsible for the front-end development (the visualisation layer) of propella’s product offerings.


Mahesh Kothamali

Data Analyst

Mahesh has a Computer Science degree and a Masters in Information Technology. He is currently working on sourcing, assessment and ingestion of all new data sets identified by the propella.ai team.



Our Team

Our team of Data Scientists, Technologists and Property experts bring a unique approach to how the property industry makes complex property decisions

Gus McLennan

Co-founder & Managing Director

Gus has over 20 years of experience working within the IT industry, primarily in strategy, business engagement and project delivery. In 2018, Gus founded propella.ai after identifying that the property industry was under-served in data-driven, evidence-based insights and advice

Contact Gus

John Ward

Co-Founder & Director of Data Science

John is a data scientist with over 20 years experience in all facets of mathematics, statistical analysis, machine learning and artificial intelligence. He has worked across a diverse set of industries using applied mathematics and data science to solve commercial problems. John joined propella.ai in 2018 as Director of Data Scientist.

contact John

Cal Cameron

Sales Director & Property Advisor

Callan is a property professional with 20 years experience across the commercial, retail, residential and hospitality sectors. Specialising in precinct development and repositioning of existing assets, Callan’s passionate about creating vibrant, people-focused places that meet the needs of companies communities and government.

contact Cal

Peter Lalor

Chairman

Peter is the Chairman of propella.ai. With a background in accounting, finance and technology, and a track record of building sustainable businesses, Peter’s primary focus is now advising entrepreneurs on how to best launch, operate, and grow their businesses.

Kalyani Menon

Data Scientist

Kalyani is currently studying her Masters in Data Science after completing an MBA.  She is responsible for leading the micro-simulation work that propella.ai is developing for expenditure estimates across geographic areas.

Jarrad Rinaldo

Data Scientist

Jarrad works full time at propella.ai while completing a degree in Analytics. He is responsible for applying various statistical modelling  techniques to solve complex problems.

Eduardo Rivas

Data Analyst

Eduardo has a degree in Mechatronic Engineering and Diplomas in Project Management and Business. He is responsible for requirements definition, data analysis, and data visualisation.


Christina Cooper

Operations - Finance

Christina is an accountant who heads up Group Compliance for BlueRock. For propella.ai she oversees all financial operations, including payables, receivables and payroll.


Jai Dang

Software Engineer

Jai a degree in Technology - Computer Science Engineering, and is currently studying a Masters in Data Science.  Jai is currently responsible for the front-end development (the visualisation layer) of propella’s product offerings.


Matt Molony

Data Scientist

Matt joined propella.ai as graduate after completing degrees in Engineering and Science (Applied Mathematics). Among his many responsibilities, Matt is developing predictive models and integrating them into propella’s product architecture.



Mahesh Kothamali

Data Engineer

Mahesh has a Computer Science degree and a Masters in Information Technology. He is responsible for the  sourcing, assessment and ingestion of all new data sets identified by the propella.ai team.  Mahesh also maintains and optimises all the cloud infrastructure services that support the propella.ai platform.


Akash Sivaji

Data Engineer/Scientist

Akash has a degree in Engineering (Electronics & Communication) and a Masters in Data Science. He is responsible for  propella.ai’s HYDRA geo-spatial database, and manages the ingestion and optimised storage of the big data within our ever-growing database.  Akash is also responsible for developing predictive models within our artificial intelligence area.