Future-Focused Specialists Using Big Data and AI

Our team exists to deliver data-driven insights, industry trends, and best-practice AI solutions to help businesses and individuals make informed decisions and drive growth.

We've worked with

Timeline

Propella.ai is a leader in the integration of Data and AI Services, providing dynamic insights that drive the professional services and property sectors forward.

January 2012

Co-founder Dan finishes the economics degree he promised his mum he’d complete, only to never use it and start his own clothing business (love you mum).

June 2016

Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.

See the article that got Adam’s attention

August 2017

After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018

Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

Read about the acquisition

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018

Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

Read about the Good Design Award

November 2019

After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2020

Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.

learn more about antler here

April 2020

🚀 relume launches

For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020

After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

About Us

Propella is a market leader in the development and integration of Data, AI and Analytics services, providing dynamic insights and efficiencies that drive Australian businesses forward. For the last 7 years, our core focus has been leveraging artificial intelligence to interpret complex data, enabling firms to elevate their decision-making processes with precision and foresight.

We work with everyday businesses looking to future-proof operations and get ahead of the pack when it comes to generating revenue and reducing costs and complexity.

Our expertise extends into the realm of Property Insights, where we employ sophisticated analytics to illuminate trends the trends and opportunities for Australia’s leading property groups.

Our property services are tailored to meet the needs of diverse clientele, encompassing commercial, residential, and retail sectors, as well as serving the nuanced requirements of local, state and federal government. The fusion of data science with AI positions Propella as a trailblazer; offering not just information, but a transformative understanding that informs a strong strategy and fosters growth.

Our values

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Commitment

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Ownership

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Innovation

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Team work

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Meet Our Team

Callan Cameron

Managing Director - Property Insights

Callan is a property professional with over 20 years of experience across the commercial, residential and retail sectors, having specialised in precinct development and asset repositioning at Macquarie Bank, Charter Hall and Walker Corporation.

Gus McLennan

Managing Director - Data & AI

Gus has over 20 years of experience working within the IT industry, primarily in strategy, business engagement and project delivery. In 2018, Gus founded propella.ai after identifying that the property industry was under-served in data-driven, evidence-based insights and advice

Peter Lalor

Chairman

Peter is the Chairman of propella.ai. With a background in accounting, finance and technology, and a track record of building sustainable businesses, Peter’s primary focus is now advising entrepreneurs on how to best launch, operate, and grow their businesses.

David Hanus

Data & AI Consultant

Dave is an authentic technology executive who enjoys contributing in high performing environments. Skilled in leading teams across Strategy, Data, Planning, Architecture and Engagement functions.

Matt Molony

Head of Data Science

Coming from a strong Applied Mathematics and Engineering background, Matt is responsible for working intimately with our data science team-planning, designing, and building mathematical models that have tangible business outcomes for propella.ai.

Georgie McLennan

Head of People & Experience

Georgie is responsible for helping maintain a positive energy in the propella.ai team, through regular check-ins, social events, business events, retreats as well as carrying out some of the more traditional HR functions.

Alistair Toms

Data Analyst

Alistair has a Bachelors degree in Mechatronic Engineering and is responsible for generating custom insights for propella.ai clients. He also assists with creating pipelines for propella.ai's data ingestion, cleaning, validation, and maintenance.

Vincent Taneli

Junior Data Engineer

Vincent has a Bachelors degree in Computer Science, majoring in Data Science and Business Information Systems. Vincent assists with data ingestion and validation, and developing dashboards for propella.ai.

Joanna Stanlake

Brand Consultant

Jo is our dynamic and driven Brand Consultant at Propella. With her keen eye for storytelling and a talent for authentic communication, Jo helps Propella grow as brand in the market by capitalising on opportunities to connect our consultants with business owners needing support

Harrison Douveas

Product Lead & AI Consultant

With his robust foundation in Law and Computer Science, Harrison has evolved into an invaluable asset as the Product Lead in our Data and AI space. His educational and professional journey directly informs the creation and enhancement of innovative data and AI-driven solutions.

Yi Xiang Chee

Junior Data Engineer

Chee is currently finishing up his Bachelors degree majoring in Data Science at the University of Melbourne. At propella.ai, he assists with data engineering.‍

Eduardo Rivas

Head of Technology Operations

Eduardo has a degree in Mechatronic Engineering and possess vast experience in Management Consulting and Technology Implementations. He is responsible for helping design, build and deliver propella.ai’s innovative technology products, using a range of Data Science solutions.

Kate Wiggins

User Experience & User Interface Design

Always thinking creatively and outside the box while bringing fresh new ideas to the table. From complex user flows to in-depth client testing - Kate is an expert storyteller and interface designer.

propella.ai in the news

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Our partners

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Facebook Ventures

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Twitter Ventures

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Google Ventures

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Pinterest Ventures

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