90 Collins St

90 Collins Street is an A grade office tower, located at the prestigious “Paris” end of Collins Street. Set atop the existing 22-storey office building, 16 storeys of new commercial space will provide additional flexible and sustainable floor space. The building’s prime position ensures immediate access to public transport, as well as the best of Melbourne’s dining, arts and culture.

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Propella.ai worked closely with Mirvac to:

• profile the type of people that work for the companies and industries being targeted as office tenants for 90 Collins, to help inform and support the asset repositioning and office leasing strategy and generate valuable marketing and leasing material;

• define and analyse the surrounding catchment area, reviewing the supply and demand of people, infrastructure, retail businesses and services within the local area; and
• using propella’s proprietary artificial intelligence model, make predictions on the highest & best retail uses to help Mirvac enhance amenity for future office workers at 90 Collins, the surrounding community and establish sustainable retail businesses.

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