
Bank St, South Melbourne
Profiled future BTR residents to inform design and resident amenities
Profiled future BTR residents to inform design and resident amenities
We carried out Customer Profiling and Location Intelligence, to help inform Hines' Bank St BTR development. The insights we provided helped Hines identify, segment and profile target retail and residential customers, inform apartment design, tailor resident amenities and services, and inform their leasing and marketing campaigns