
Caulfield Village
Profiled future BTR residents and catchment area to inform retail uses
Profiled future BTR residents and catchment area to inform retail uses
We carried out Customer Profiling and Location Intelligence, to help inform Blackstone's redevelopment of Caulfield Village. The insights we provided helped Blackstone identify, segment and profile target retail and residential customers, inform apartment design, tailor resident amenities and services, and inform their leasing and marketing campaign