
Fitzroy Gasworks
Profiled market, affordable and social residents to inform placemaking
Profiled market, affordable and social residents to inform placemaking
We carried out Customer Profiling and Location Intelligence to help inform Development Victoria's development of Fitzroy Gaswork. The insights we provided helped identify, segment and profile target retail and residential customers; inform apartment design; tailor resident amenities and services; and inform their leasing and marketing campaigns.