
Indi Footscray
Profiled future BTR residents to inform design and resident amenity
Profiled future BTR residents to inform design and resident amenity
We carried out Customer Profiling and Location Intelligence, to help inform Investa's BTR development of Indi Footscray. The insights we provided helped Investa identify, segment and profile target customers, inform apartment design, tailor resident amenities and services, and inform their leasing and marketing campaigns.