
LIV Anura
Assessed catchment area and future BTR residents to inform strategy
Assessed catchment area and future BTR residents to inform strategy
We carried out Customer Profiling and Location Intelligence, to help inform Mirvac's BTR development LIV Anura Newstead. The insights we provided helped Mirvac identify, segment and profile target customers, inform apartment design, tailor resident amenities and services, and inform their leasing and marketing campaigns.