Macaulay Rd

Analysed future BTR residents and catchment area to support placemaking

Macaulay Rd

We carried out Customer Profiling and Location Intelligence, to help inform Hines' BTR development at Macaulay Rd. The insights we provided helped Hines identify, segment and profile target retail and residential customers, inform apartment design, tailor resident amenities and services, and inform their leasing and marketing campaigns.

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Acland Street, St Kilda
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Frith Street Park
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Long Beach Trail
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