Waterloo Metro Quarter

Mirvac and John Holland’s $900 million mixed use precinct comprises an innovative 30,000 sqm workplace building, a 24-storey apartment building and a 25-storey student accommodation building, as well as 70 social housing apartments. More than five per cent of the residential floorspace will be dedicated to affordable housing.

Propella.ai delivered customer insights on future residents, workers and visitors including psychographics, demographics and people movement analysis, to help Mirvac and John Holland: 

• Curate the right retail uses for future customers and the surrounding community;
• Inform residential design, such as appropriate resident amenities and services to attract and retain future residents; and
• Better understand their target office tenants as customers, to help inform the office development and leasing strategy and generate powerful marketing material.

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